LAILA CO.,LTD

Throughout the history of the fashion industry, it had long been an unchallenged and standard practice to propose new designs and styles with the arrival of each season.

Throughout the history of the fashion industry, it had long been an unchallenged and standard practice to propose new designs and styles with the arrival of each season.

In more recent times however, this orthodoxy is being challenged and is starting to break down, with the realization that it alone is not sufficient in brining joy to those who wear and look upon clothing.

In more recent times however, this orthodoxy is being challenged and is starting to break down, with the realization that it alone is not sufficient in brining joy to those who wear and look upon clothing.

We are not the only ones in recognizing that not all value in fashion stems from the “new.

We are not the only ones in recognizing that not all value in fashion stems from the “new.

Drawing on the deep well of creativity from the past that exist in the form of vintage and archives gives us inspiration for today and a path into the ideas of the future.

Drawing on the deep well of creativity from the past that exist in the form of vintage and archives gives us inspiration for today and a path into the ideas of the future.

Names of designers and brands wither and die each year, yet we should never forget that behind each one existed a creative spark and aesthetic.

Names of designers and brands wither and die each year, yet we should never forget that behind each one existed a creative spark and aesthetic.

What inspires and drives us forward is the desire to once again communicate the ideas, concepts and modes of art that embody the context of fashion.

What inspires and drives us forward is the desire to once again communicate the ideas, concepts and modes of art that embody the context of fashion.

Let us ask not what fashion is about,but begin by questioning how fashion can serve to inspire us.

Let us ask not what fashion is about,but begin by questioning how fashion can serve to inspire us.